Advertising folder



, July 15, 1941. F. B. SOHL ADVERTISING FOLDER Filed Sept. 12, 1939 BY n mwfl ATTORNEY Patented July 15, 1941 srrss TENT OFFICE ADVERTISING FOLDER Application September 12, 1939, Serial No. 294,415

2 Claims.

This invention relates to new and useful improvements in advertising folders, and its object is to provide a folder which may be readily sent through the mails and which is so arranged as to increase the likelihood of the recipient perusing an advertising pamphlet contained in the folder.

I shall now describe a preferred embodiment thereof with the aid of the drawing in which Fig. 1 is a perspective view of the empty folder open;

Fig. 2 with an advertisement inserted; and

Fig. 3 shows the closed folder in side elevation.

l is the folder or envelope creased transversely along the middle at 2, which when folded together, may be held in such position by means of a gummed tab 3 or the like. An ear 4 is formed in and bent down from the top edge of the righthand half of the folder I and an ear 5 is formed and bent up from the bottom edge of the righthand half of the folder. The shape and size of the ears 4 and 5 may be varied, as may be the material from which the folder I is made. The purpose of the tabs 4 and 5 is to hold in place an advertising pamphlet 6 which is placed within the folder I, the ears 4 and 5 being inserted within the pages of the advertising pamplet 6 which bear a message to arouse sufiicient interest in the reader for the rest of the pamphlet. When, therefore, the recipient receives the envelope l and opens it by tearing the tab 3, he will necessarily open the pamplet 6 so as to bring into view the message to which the advertiser wishes to attract his attention.

The ears 4 and 5, which may bear advertising slogans and. the name of the advertiser, serve to hold the pamphlet 6 in place during shipping whereby, with the tab 3 secured in place, the

pamphlet will be as well secured in mailing as in the customary envelope. Furthermore, postal inspection will be possible so as to insure the lowest mailing rates. The tab 5 may also have formed therein a business return card 6 which may be removed by tearing along the perforated lines 1.

It will be seen, therefore, that the device form ing the object of the present invention will serve as 1) A mailing container for a booklet that protects the booklet in transit and permits minimum .mailing cost;

ing from the top and bottom edges of one of the halves, a business return card formed in one of said cars, a tab by means of which the two halves may be fastened together in a folded condition, and an advertising pamphlet held within said envelope under said ears.

2. In a folder for advertisements, an envelope creased along its center and having ears projecting from the top and bottom edges of one of the halves, a tab by means of which the two halves may be fastened'together in a folded condition, and an advertising pamphlet consisting of a plurality of pages held within said envelope with said ears projecting between inside pages of said pamphlet, whereby the pamphlet will be opened in the act of opening the envelope.

FRANK B. SOHL. 

